Household food waste reduction

Your all-in-one kitchen helper.

COMPANY

SustainaPLATE

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2024

Project description

View full project details here

Our client, SustainaPLATE is a youth start-up funded by OCBC and supported by organisations like EB Impact and Meta. SustainaPLATE is focused on reducing household food waste through conscious grocery shopping via digital platforms.

Timeline

From exploring and understanding the product to final designs in 3 weeks.

Background

SustainaPLATE leverages existing ingredients and generative recipes to optimize meal planning and pushes for more conscious grocery shopping. The app seamlessly integrates shopping lists, recipes, meal planning, pantry tracking and expiration tracking all in one app. Also in the stages of discussion is a collaboration with Singapore's supermarkets such as NTUC or RedMart for a check-out integration in the app.

Team Members

Aloysius Sim (UX Designer), Celeste Chua (UX Designer) and Leanna Teoh (UX Designer)

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted market and literature research to identify existing challenges, user knowledge and preferences concerning food wastage in Singapore. Research was also conducted to determine the feasibility of AI integration, and validate features that our clients came up with.

Design & Prototyping

Further developed client's initial ideas and created intuitive user interfaces and interactive prototypes as a team. Iteratively refined designs based on user feedback to enhance usability.

Development & Implementation

We leveraged agile development methodologies to build the app from the ground up. Prioritized clarity feature development based on user feedback and technical feasibility.

Testing & Optimization

Conducted repeated testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through usability testing and iteratively optimized the app based on usability metrics and user satisfaction.

Personas

Newlyweds Nancy and William

Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.

Biography:
Newlyweds Nancy and William love hosting parties, delighting guests with their culinary skills. However, their lack of experience leads to overcooking, resulting in food wastage and frustration.

Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.

Frustrations:

Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.

Needs and Goals:

Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.

Behaviours:

Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.

HMW:

HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?

Newlyweds Nancy and William

Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.

Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.

Frustrations:

Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.

Needs and Goals:

Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.

Behaviours:

Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.

HMW:

HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?

The Fong Family

Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.

Biography:
Mr and Mrs Fong are both working parents in the tech industry and Jamie Fong is currently a primary school student who stays in Student Care as her parents are working. As such, the Fong family sees weekends and dinner time as a precious family bonding time.

Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.

Frustrations:

Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.

Needs and Goals:

A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.

Behaviours:

Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.

HMW:

HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?

The Fong Family

Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.

Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.

Frustrations:

Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.

Needs and Goals:

A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.

Behaviours:

Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.

HMW:

HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?

Single Samantha

Demographics:
Samantha (26), a single working adult who lives alone.

Biography:
Samantha is a young professional living in Singapore who enjoys spending time with her friends. She tries to meet up with them for catch-up sessions or attend social gatherings. Samantha values these interactions and appreciates the opportunity to bond over good food.

Problem Statement:
Samantha needs a way to discover recipes and meal ideas that make use of pantry ingredients effectively, enabling her to minimise food waste and make the most out of her kitchen resources.

Frustrations:

Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.

Needs and Goals:

Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.

Behaviours:

Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.

HMW:

HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?

Single Samantha

Demographics:
Samantha (26), a single working adult who lives alone.

Frustrations:

Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.

Needs and Goals:

Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.

Behaviours:

Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.

HMW:

HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?

Newlyweds Nancy and William
Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.
Biography:
Newlyweds Nancy and William love hosting parties, delighting guests with their culinary skills. However, their lack of experience leads to overcooking, resulting in food wastage and frustration.
Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.
Frustrations:
Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.
Needs and Goals:
Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.
Behaviours:
Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.
HMW:
HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?
The Fong Family
Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.
Biography:
Mr and Mrs Fong are both working parents in the tech industry and Jamie Fong is currently a primary school student who stays in Student Care as her parents are working. As such, the Fong family sees weekends and dinner time as a precious family bonding time.
Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.
Frustrations:
Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.
Needs and Goals:
A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.
Behaviours:
Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.
HMW:
HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?
Single Samantha
Demographics:
Samantha (26), a single working adult who lives alone.
Biography:
Samantha is a young professional living in Singapore who enjoys spending time with her friends. She tries to meet up with them for catch-up sessions or attend social gatherings. Samantha values these interactions and appreciates the opportunity to bond over good food.
Problem Statement:
Samantha needs a way to discover recipes and meal ideas that make use of pantry ingredients effectively, enabling her to minimise food waste and make the most out of her kitchen resources.
Frustrations:
Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.
Needs and Goals:
Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.
Behaviours:
Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.
HMW:
HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?
Newlyweds Nancy and William
Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.
Biography:
Newlyweds Nancy and William love hosting parties, delighting guests with their culinary skills. However, their lack of experience leads to overcooking, resulting in food wastage and frustration.
Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.
Frustrations:
Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.
Needs and Goals:
Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.
Behaviours:
Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.
HMW:
HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?
The Fong Family
Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.
Biography:
Mr and Mrs Fong are both working parents in the tech industry and Jamie Fong is currently a primary school student who stays in Student Care as her parents are working. As such, the Fong family sees weekends and dinner time as a precious family bonding time.
Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.
Frustrations:
Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.
Needs and Goals:
A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.
Behaviours:
Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.
HMW:
HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?
Single Samantha
Demographics:
Samantha (26), a single working adult who lives alone.
Biography:
Samantha is a young professional living in Singapore who enjoys spending time with her friends. She tries to meet up with them for catch-up sessions or attend social gatherings. Samantha values these interactions and appreciates the opportunity to bond over good food.
Problem Statement:
Samantha needs a way to discover recipes and meal ideas that make use of pantry ingredients effectively, enabling her to minimise food waste and make the most out of her kitchen resources.
Frustrations:
Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.
Needs and Goals:
Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.
Behaviours:
Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.
HMW:
HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?
Newlyweds Nancy and William
Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.
Biography:
Newlyweds Nancy and William love hosting parties, delighting guests with their culinary skills. However, their lack of experience leads to overcooking, resulting in food wastage and frustration.
Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.
Frustrations:
Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.
Needs and Goals:
Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.
Behaviours:
Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.
HMW:
HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?
The Fong Family
Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.
Biography:
Mr and Mrs Fong are both working parents in the tech industry and Jamie Fong is currently a primary school student who stays in Student Care as her parents are working. As such, the Fong family sees weekends and dinner time as a precious family bonding time.
Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.
Frustrations:
Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.
Needs and Goals:
A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.
Behaviours:
Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.
HMW:
HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?
Single Samantha
Demographics:
Samantha (26), a single working adult who lives alone.
Biography:
Samantha is a young professional living in Singapore who enjoys spending time with her friends. She tries to meet up with them for catch-up sessions or attend social gatherings. Samantha values these interactions and appreciates the opportunity to bond over good food.
Problem Statement:
Samantha needs a way to discover recipes and meal ideas that make use of pantry ingredients effectively, enabling her to minimise food waste and make the most out of her kitchen resources.
Frustrations:
Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.
Needs and Goals:
Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.
Behaviours:
Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.
HMW:
HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?
Newlyweds Nancy and William
Demographics:
Nancy (26) and William (28), recently married and just moved into their new house, both working full-time.
Biography:
Newlyweds Nancy and William love hosting parties, delighting guests with their culinary skills. However, their lack of experience leads to overcooking, resulting in food wastage and frustration.
Problem Statement:
Nancy and William need to a way to accurately estimate portion sizes and streamline their meal planning so that they can enhance their hosting experience and reduce food waste.
Frustrations:
Wasting food after hosting events.
Overcooking due to unfamiliar portion sizes.
Difficulty in estimating the right amount of food to prepare.
Needs and Goals:
Reduce food wastage and save money.
Enhance their hosting experience.
Improve efficiency in meal planning and preparation.
Behaviours:
Enthusiastically host gatherings.
Struggle with portion control.
Seek ways to refine their hosting skills.
HMW:
HMW help Nancy and William estimate portion sizes more accurately for their guests?
HMW streamline Nancy and William's meal planning process to prevent overcooking?
HMW encourage Nancy and William to adopt sustainable cooking practices to minimise food waste?
The Fong Family
Demographics:
Mr Fong (45), Mrs Fong (43) who are both working and Jamie Fong (10) a student.
Biography:
Mr and Mrs Fong are both working parents in the tech industry and Jamie Fong is currently a primary school student who stays in Student Care as her parents are working. As such, the Fong family sees weekends and dinner time as a precious family bonding time.
Problem Statement:
The Fongs need a way to find recipes according to their preferences so that they can plan their meals more effectively for their family.
Frustrations:
Often running out of recipes that are catered to the family’s taste buds
Having leftovers every time Jamie does not find a dish tasty.
Having to throw leftovers/excess food away as it is wasteful and expensive
Does not know how to manage leftovers properly and effectively.
Needs and Goals:
A more efficient way to meal plan.
A quick way to cook up tasty and healthy meals.
To know a more efficient way to manage food waste.
Behaviours:
Grocery shopping is done on the weekends.
Sticks to recipes that are “fool-proof” but family gets bored with it quickly.
HMW:
HMW help The Fongs plan their meals in a more efficient and sustainable manner without compromising on the taste?
Single Samantha
Demographics:
Samantha (26), a single working adult who lives alone.
Biography:
Samantha is a young professional living in Singapore who enjoys spending time with her friends. She tries to meet up with them for catch-up sessions or attend social gatherings. Samantha values these interactions and appreciates the opportunity to bond over good food.
Problem Statement:
Samantha needs a way to discover recipes and meal ideas that make use of pantry ingredients effectively, enabling her to minimise food waste and make the most out of her kitchen resources.
Frustrations:
Wasting leftovers because she finds herself attending impromptu meet ups with her friends.
Forgetting about the food being left in the fridge.
Unable to make full use of ingredients in one sitting because of the small portion she cooks.
Needs and Goals:
Reduce food wastage and save money.
Aims to make full use of the ingredients readily available in her fridge and incorporate them into her meals.
Behaviours:
Likes to eat out with friends
Tries to be sustainable.
Cooks 1 - 3 times a week for herself.
HMW:
HMW provide Samantha with recipes and meal ideas that utilise pantry ingredients effectively so that she can reduce food waste.
HMW provide Samantha with tips and guides on meal preparation and storage techniques that extend the shelf life of perishable ingredients, reducing the likelihood of food spoilage and waste?

Solution

The resulting all-in-one kitchen app offers a seamless user experience, allowing individuals and families to engage in conscious grocery shopping and utilizing existing ingredients in their pantry to plan their meals better.

Generative Recipes

Research suggests that there is no existing LLM for recipes and building one will exceed the client's budget as well as the project time frame. Hence, we proposed a filtering system based on ingredients instead.

Meal Planning

Meal planning was deemed important in reducing food waste from our user research, so a meal planning feature was included. From the recipe pages, users can choose to add their selected recipe into their meal planner.

Shopping List

Users can personalize their shopping lists for different occasions, simplifying the meal planning process.

Adjustable Serving Size

To reduce food waste, an option to adjust the serving size for each individual's needs are included.

Expiry Tracking

Calculated based on users' purchase date, the app gently reminds users of when an item in their pantry is expiring. Users can then plan their meals considering the expiry to prevent food waste.

GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.

GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.
GENERATIVE RECIPES
Filter for recipes based on ingredients that you have in your pantry or an ingredient you are interested in.
meal planning
After browsing the expansive recipes, easily plan your meals according to your needs with just a tap on the screen.
expiration tracking
No longer worry about your ingredients going bad by calculating your expiry based on your purchase date.
adjustable serving size
Customizable serving sizes allow users to prevent over-purchasing or over-cooking their meals, reducing food waste.
shopping list
Adding the ingredients needed based on the recipes that caught your eye has never been easier. Users are also able to customize the shopping lists based on their needs.

Usability Testing Results

“Huh? I don’t get it, this is so confusing!”

4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks

Analysis

The current navigation terms were confusing for users as they were not familiar with them.

Reccommendations

Change navigation terms to those that are commonly used in other apps to reduce friction.

Design Iteration

Updated navigation terms - clearer terms that are similar to other apps used in navigation.

“Shopping list was useful, but the toggle on top confused me”

3 of 5 users were confused about the shopping list.
1 user completely missed it out

Analysis

Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.

Reccommendations

Bring users to where they need to be by reducing number of clicks to get there.

Design Iteration

Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.

“Huh? I don’t get it, this is so confusing!”
4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks
Analysis
The current navigation terms were confusing for users as they were not familiar with them.
Reccommendations
Change navigation terms to those that are commonly used in other apps to reduce friction.
Design Iteration
Updated navigation terms - clearer terms that are similar to other apps used in navigation.
“Shopping list was useful, but the toggle on top confused me”
3 of 5 users were confused about the shopping list.
1 user completely missed it out
Analysis
Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.
Reccommendations
Bring users to where they need to be by reducing number of clicks to get there.
Design Iteration
Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.
“Huh? I don’t get it, this is so confusing!”
4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks
Analysis
The current navigation terms were confusing for users as they were not familiar with them.
Reccommendations
Change navigation terms to those that are commonly used in other apps to reduce friction.
Design Iteration
Updated navigation terms - clearer terms that are similar to other apps used in navigation.
“Shopping list was useful, but the toggle on top confused me”
3 of 5 users were confused about the shopping list.
1 user completely missed it out
Analysis
Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.
Reccommendations
Bring users to where they need to be by reducing number of clicks to get there.
Design Iteration
Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.
“Huh? I don’t get it, this is so confusing!”
4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks
Analysis
The current navigation terms were confusing for users as they were not familiar with them.
Reccommendations
Change navigation terms to those that are commonly used in other apps to reduce friction.
Design Iteration
Updated navigation terms - clearer terms that are similar to other apps used in navigation.
“Shopping list was useful, but the toggle on top confused me”
3 of 5 users were confused about the shopping list.
1 user completely missed it out
Analysis
Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.
Reccommendations
Bring users to where they need to be by reducing number of clicks to get there.
Design Iteration
Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.
“Huh? I don’t get it, this is so confusing!”
4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks
Analysis
The current navigation terms were confusing for users as they were not familiar with them.
Reccommendations
Change navigation terms to those that are commonly used in other apps to reduce friction.
Design Iteration
Updated navigation terms - clearer terms that are similar to other apps used in navigation.
“Shopping list was useful, but the toggle on top confused me”
3 of 5 users were confused about the shopping list.
1 user completely missed it out
Analysis
Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.
Reccommendations
Bring users to where they need to be by reducing number of clicks to get there.
Design Iteration
Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.

Other Design Iterations

“Huh? I don’t get it, this is so confusing!”

4 of 5 users got lost navigating the app
They were confused with using the app and made it difficult for them to achieve their tasks

Analysis

The current navigation terms were confusing for users as they were not familiar with them.

Reccommendations

Change navigation terms to those that are commonly used in other apps to reduce friction.

Design Iteration

Updated navigation terms - clearer terms that are similar to other apps used in navigation.

“Shopping list was useful, but the toggle on top confused me”

3 of 5 users were confused about the shopping list.
1 user completely missed it out

Analysis

Current information architecture needs to be streamlined to allow users to get to where they want to go simpler.

Reccommendations

Bring users to where they need to be by reducing number of clicks to get there.

Design Iteration

Simplified I.A. - Instead of having Shopping Lists with Kitchen and; Recipes with Planner in one tab, we decided to have separate tabs in the navigation.