website redesign

Kreta Ayer Heritage Gallery

COMPANY

KAPTF

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2024

Project description

View full project details here

Tasked to identify the gaps in the current user experience and propose potential solutions, we found Kreta Ayer Heritage Gallery's existing website (as per XXX 2024) and thought it would benefit from some UX solutions and UI redesign.

Timeline

From understanding the user problem to final designs in 3 weeks.

Background

Kreta Ayer Heritage Gallery provides an overview of the history and heritage of Kreta Ayer, and highlights the area’s rich and diverse intangible cultural heritage. Existing users face challenges with the current website due to the absence of key information that are crucial to their visit at Kreta Ayer Heritage Gallery.

Team Members

Celeste Chua (UX Designer), Chrysan Tay (UX Designer), Joseph Soh (UX Designer)

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted market research to identify existing challenges, user knowledge and preferences concerning cultural visits/museum visits in Singapore.

Design & Prototyping

Brainstormed via design studios and created intuitive user interfaces and interactive prototypes as a team. Iteratively refined designs based on user feedback to enhance usability.

Development & Implementation

We leveraged agile development methodologies to redesign the website, implemnenting UX principles. We prioritized clarity and accessibility based on user feedback.

Testing & Optimization

Conducted repeated testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through usability testing and iteratively optimized the website based on usability metrics and user satisfaction.

Personas

The Tourist
Demographics:
Emily Tan (32) is a cultural blogger.
Biography:
Emily is deeply passionate about exploring cultures and traditions. She seeks out every piece of information available to ensure she fully experiences and understands the context and significance of each exhibit.
Frustrations:
Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.
Needs and Goals:
Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.
Behaviours:
Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.
HMW:
HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?
Problem Statement:
Emily needs detailed museum event and exhibit information to prepare for immersive visits, as unclear details limit her cultural exploration and ability to share insights with her audience.
The Educator
Demographics:
Darren Lim (40) is a History teacher in a Secondary School.
Biography:
Mr. Lim has been teaching history at a local secondary school for over 15 years. He is passionate about bringing history to life for his students through educational trips to museums and historical sites.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.
Behaviours:
Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.
HMW:
HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?
Problem Statement:
Mr. Lim needs a streamlined process for finding and booking curriculum-aligned museum visits because he struggles with gathering sufficient educational content and managing logistics.
The Family Guy
Demographics:
Alex Wong (35) is a IT Consultant who is also a father
Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.
Behaviours:
Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.
HMW:
HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?
Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.
The Tourist
Demographics:
Emily Tan (32) is a cultural blogger.
Biography:
Emily is deeply passionate about exploring cultures and traditions. She seeks out every piece of information available to ensure she fully experiences and understands the context and significance of each exhibit.
Frustrations:
Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.
Needs and Goals:
Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.
Behaviours:
Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.
HMW:
HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?
Problem Statement:
Emily needs detailed museum event and exhibit information to prepare for immersive visits, as unclear details limit her cultural exploration and ability to share insights with her audience.
The Educator
Demographics:
Darren Lim (40) is a History teacher in a Secondary School.
Biography:
Mr. Lim has been teaching history at a local secondary school for over 15 years. He is passionate about bringing history to life for his students through educational trips to museums and historical sites.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.
Behaviours:
Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.
HMW:
HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?
Problem Statement:
Mr. Lim needs a streamlined process for finding and booking curriculum-aligned museum visits because he struggles with gathering sufficient educational content and managing logistics.
The Family Guy
Demographics:
Alex Wong (35) is a IT Consultant who is also a father
Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.
Behaviours:
Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.
HMW:
HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?
Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.
The Tourist
Demographics:
Emily Tan (32) is a cultural blogger.
Biography:
Emily is deeply passionate about exploring cultures and traditions. She seeks out every piece of information available to ensure she fully experiences and understands the context and significance of each exhibit.
Frustrations:
Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.
Needs and Goals:
Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.
Behaviours:
Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.
HMW:
HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?
Problem Statement:
Emily needs detailed museum event and exhibit information to prepare for immersive visits, as unclear details limit her cultural exploration and ability to share insights with her audience.
The Educator
Demographics:
Darren Lim (40) is a History teacher in a Secondary School.
Biography:
Mr. Lim has been teaching history at a local secondary school for over 15 years. He is passionate about bringing history to life for his students through educational trips to museums and historical sites.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.
Behaviours:
Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.
HMW:
HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?
Problem Statement:
Mr. Lim needs a streamlined process for finding and booking curriculum-aligned museum visits because he struggles with gathering sufficient educational content and managing logistics.
The Family Guy
Demographics:
Alex Wong (35) is a IT Consultant who is also a father
Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.
Behaviours:
Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.
HMW:
HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?
Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.
The Tourist
Demographics:
Emily Tan (32) is a cultural blogger.
Biography:
Emily is deeply passionate about exploring cultures and traditions. She seeks out every piece of information available to ensure she fully experiences and understands the context and significance of each exhibit.
Frustrations:
Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.
Needs and Goals:
Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.
Behaviours:
Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.
HMW:
HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?
Problem Statement:
Emily needs detailed museum event and exhibit information to prepare for immersive visits, as unclear details limit her cultural exploration and ability to share insights with her audience.
The Educator
Demographics:
Darren Lim (40) is a History teacher in a Secondary School.
Biography:
Mr. Lim has been teaching history at a local secondary school for over 15 years. He is passionate about bringing history to life for his students through educational trips to museums and historical sites.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.
Behaviours:
Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.
HMW:
HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?
Problem Statement:
Mr. Lim needs a streamlined process for finding and booking curriculum-aligned museum visits because he struggles with gathering sufficient educational content and managing logistics.
The Family Guy
Demographics:
Alex Wong (35) is a IT Consultant who is also a father
Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.
Frustrations:
Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.
Needs and Goals:
Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.
Behaviours:
Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.
HMW:
HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?
Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.

The Tourist

Demographics:
Emily Tan (32) is a cultural blogger.

Biography:
Emily is deeply passionate about exploring cultures and traditions. She seeks out every piece of information available to ensure she fully experiences and understands the context and significance of each exhibit.

Frustrations:

Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.

Needs and Goals:

Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.

Behaviours:

Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.

HMW:

HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?

Problem Statement:
Emily needs detailed museum event and exhibit information to prepare for immersive visits, as unclear details limit her cultural exploration and ability to share insights with her audience.

The Tourist

Demographics:
Emily Tan (32) is a cultural blogger.

Frustrations:

Unable to find detailed and accurate information about museum exhibits and their cultural significance.
Information about events and exhibitions is not readily available in multiple languages.
Not fully understanding an exhibit due to the lack of materials or immersive content offered by the museum.

Needs and Goals:

Comprehensive details about museum events and exhibitions to prepare for her visits thoroughly.
An immersive experience for her to deeply connect with the culture and tradition showcased.

Behaviours:

Regularly researches museums' official websites, social media, and cultural forums for the latest events and exhibitions.
Gathers as much information as possible about the exhibits and related cultural events.
Shares detailed reviews and cultural insights on her blog and social media.

HMW:

HMW provide Emily with a centralized platform that aggregates detailed information on museum events and exhibits from around the world?
HMW ensure museum websites offer comprehensive, up-to-date details and narratives about their exhibits to enrich Emily's cultural explorations?
HMW facilitate community-driven platforms where Emily can share and discover insights about cultural exhibits and events?

The Educator

Demographics:
Darren Lim (40) is a History teacher in a Secondary School.

Biography:
Mr. Lim has been teaching history at a local secondary school for over 15 years. He is passionate about bringing history to life for his students through educational trips to museums and historical sites.

Frustrations:

Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.

Needs and Goals:

To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.

Behaviours:

Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.

HMW:

HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?

Problem Statement:
Mr. Lim needs a streamlined process for finding and booking curriculum-aligned museum visits because he struggles with gathering sufficient educational content and managing logistics.

The Educator

Demographics:
Darren Lim (40) is a History teacher in a Secondary School.

Frustrations:

Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.

Needs and Goals:

To find museums that offer curriculum-aligned educational resources.
Interactive workshops or special programs that enriches his history lessons.
Streamline the planning and booking process for excursions.
Clear information on age appropriateness and educational value.
Easily accessible preparatory materials for teachers.

Behaviours:

Consults educational portals and museum websites for upcoming school-friendly exhibits and events.
Shares experiences & recommendations for educational visits with other educators.
Coordinates pre-visit activities to prepare students and post-visit discussions to reinforce learning.

HMW:

HMW streamline the process for educators like Mr. Lim to find and book curriculum-aligned museum visits efficiently?
HMW provide Mr. Lim with easily accessible, curriculum-relevant educational resources and programs offered by museums?
HMW design museum websites to offer detailed, teacher-friendly planning tools that simplify logistics for school visits?

The Family Guy

Demographics:
Alex Wong (35) is a IT Consultant who is also a father

Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.

Frustrations:

Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.

Needs and Goals:

Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.

Behaviours:

Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.

HMW:

HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?

Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.

The Family Guy

Demographics:
Alex Wong (35) is a IT Consultant who is also a father

Biography:
Alex is a tech-savvy father of two young children. He believes in the importance of spending quality time with his family through educational outings and interactive experiences.

Frustrations:

Struggles with finding detailed, curriculum-relevant information.
Difficulties in managing logistics for group visits & meeting curriculum needs.
Faces challenges in engaging students with diverse interests and learning styles.

Needs and Goals:

Museums that offer engaging, interactive, and age-appropriate exhibits for his children.
Family-friendly amenities, such as play areas, food options, and stroller accessibility.
A streamlined online experience for gathering information, booking tickets, and planning the visit.

Behaviours:

Uses social media and online reviews to gauge the family-friendliness and interactivity of potential museum visits.
Prioritizes visits to museums known for their innovative use of technology and interactive displays that appeal to children.
Looks for online resources, to plan the museum visit and engage his children’s interest beforehand.

HMW:

HMW ensure museum websites are up-to-date and clearly categorize exhibits by age suitability and interactivity for families like Alex's?
HMW create a family-friendly museum discovery tool that Alex can use to find interactive and age-appropriate exhibits?
HMW design more engaging and informative digital previews of museum exhibits to help families plan their visits?

Problem Statement:
Alex needs a way to easily find museums with interactive and age-appropriate exhibits because unclear and outdated websites make planning family visits challenging.

Solution

Targetting the problems raised during our user interviews, we came up with several iterations to the current design that would improve the user experience.

Improved I.A

The original website had unnecessary pages with incomplete information or lack of information, making it hard for visitors to even discover essential information like ticket prices (if any). Proposing this new I.A, we hope to improve the user experience by making it streamlined and clear.

Accessibility

We made sure that information visitors tend to explore are accessible to them by placing it on the landing page.

Age/Level Indicators

We discovered that having indications of either age-appropriateness or suitable educational levels was something users found to be important in their experience. Since KAHG offers workshops and activities, we believed that having this feature would be a value add.

Detailed Information

As the existing website was lacking in information that explains the culture and heritage, it made it difficult for potential visitors to determine the value of their trip to KAHG, as well as what takeaways they would be able to learn. As such, we improved on the content of the website.

improved i.A
A more detailed and appropriate I.A was created to better encapsulate the users' needs.
age/level indicators
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
accessibility
Allow visitors to quickly navigate to sections that they are interested in on the landing page, reducing their number of clicks.
detailed information
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
improved i.A
A more detailed and appropriate I.A was created to better encapsulate the users' needs.
age/level indicators
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
accessibility
Allow visitors to quickly navigate to sections that they are interested in on the landing page, reducing their number of clicks.
detailed information
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
improved i.A
A more detailed and appropriate I.A was created to better encapsulate the users' needs.
age/level indicators
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
accessibility
Allow visitors to quickly navigate to sections that they are interested in on the landing page, reducing their number of clicks.
detailed information
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
improved i.A
A more detailed and appropriate I.A was created to better encapsulate the users' needs.
age/level indicators
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.
accessibility
Allow visitors to quickly navigate to sections that they are interested in on the landing page, reducing their number of clicks.
detailed information
By making the age-appropriateness and other relevant tags visible, it helps users to make an informed decision quickly without having to navigate to other pages, or even research separately, to gather information about the activity.

Usability Testing Results

“This is a little confusing”

3/5 users found the information on the exhibits informative and interactive, but
2 users felt overwhelmed and confused with the virtual map layout and did not know what was clickable

Analysis

If users cannot easily access or understand exhibit information, their perception of the museum's accessibility and user-friendliness may be negatively impacted, potentially deterring future visits or recommendations.

Reccommendations

Switching to a list or grid format for the exhibition page would improve clarity and accessibility, making it easier for users to browse and find specific exhibits of interest.

Design Iteration

Intuitive grid display - reduce cognitive load for the users by having all the exhibits displayed in a visual grid layout with descriptions.

"I want to know what i can expect"

3/5 users were satisfied with the amount of information provided in the activities section, but
4 users that they wanted to know more about what they could expect to learn from the experiences.

Analysis

This lack of detailed information makes it challenging for potential visitors to gauge their interest or plan their visits effectively.

Reccommendations

Update the website and promotional materials to include comprehensive details about each activity.

Design Iteration

Updated activity description - delved deeper into what each activity entails such as such as its purpose, what it involves, expected outcomes, age suitability, and any materials or preparations needed.

"i am scrolling too much"

3/5 users were happy with the information provided about the programs available at the teacher pages, but
2 users felt that there were too much information on the screens, layout was a little confusing, and wanted to know where they were at while scrolling

Analysis

Users faced difficulties navigating the teacher pages on the museum's website, struggling with finding the calendar and being overwhelmed by lengthy pages without clear indications of content length due to the absence of a scroll bar.

Reccommendations

To make the page concise, better prioritization of content and include a scroll bar for clear indication.

Design Iteration

Improve Navigation: Implement a sticky navigation menu or breadcrumbs for easy access to different sections
Segment Information: Break down content into collapsible sections to easily access specific information without scrolling excessively.
Add a Scroll Indicator

“This is a little confusing”
3/5 users found the information on the exhibits informative and interactive, but
2 users felt overwhelmed and confused with the virtual map layout and did not know what was clickable
Analysis
If users cannot easily access or understand exhibit information, their perception of the museum's accessibility and user-friendliness may be negatively impacted, potentially deterring future visits or recommendations.
Reccommendations
Switching to a list or grid format for the exhibition page would improve clarity and accessibility, making it easier for users to browse and find specific exhibits of interest.
Design Iteration
Intuitive grid display - reduce cognitive load for the users by having all the exhibits displayed in a visual grid layout with descriptions.
"I want to know what i can expect"
3/5 users were satisfied with the amount of information provided in the activities section, but
4 users that they wanted to know more about what they could expect to learn from the experiences.
Analysis
This lack of detailed information makes it challenging for potential visitors to gauge their interest or plan their visits effectively.
Reccommendations
Update the website and promotional materials to include comprehensive details about each activity.
Design Iteration
Updated activity description - delved deeper into what each activity entails such as such as its purpose, what it involves, expected outcomes, age suitability, and any materials or preparations needed.
"i am scrolling too much"
3/5 users were happy with the information provided about the programs available at the teacher pages, but
2 users felt that there were too much information on the screens, layout was a little confusing, and wanted to know where they were at while scrolling
Analysis
Users faced difficulties navigating the teacher pages on the museum's website, struggling with finding the calendar and being overwhelmed by lengthy pages without clear indications of content length due to the absence of a scroll bar.
Reccommendations
To make the page concise, better prioritization of content and include a scroll bar for clear indication.
Design Iteration
Improve Navigation: Implement a sticky navigation menu or breadcrumbs for easy access to different sections
Segment Information: Break down content into collapsible sections to easily access specific information without scrolling excessively.
Add a Scroll Indicator
“This is a little confusing”
3/5 users found the information on the exhibits informative and interactive, but
2 users felt overwhelmed and confused with the virtual map layout and did not know what was clickable
Analysis
If users cannot easily access or understand exhibit information, their perception of the museum's accessibility and user-friendliness may be negatively impacted, potentially deterring future visits or recommendations.
Reccommendations
Switching to a list or grid format for the exhibition page would improve clarity and accessibility, making it easier for users to browse and find specific exhibits of interest.
Design Iteration
Intuitive grid display - reduce cognitive load for the users by having all the exhibits displayed in a visual grid layout with descriptions.
"I want to know what i can expect"
3/5 users were satisfied with the amount of information provided in the activities section, but
4 users that they wanted to know more about what they could expect to learn from the experiences.
Analysis
This lack of detailed information makes it challenging for potential visitors to gauge their interest or plan their visits effectively.
Reccommendations
Update the website and promotional materials to include comprehensive details about each activity.
Design Iteration
Updated activity description - delved deeper into what each activity entails such as such as its purpose, what it involves, expected outcomes, age suitability, and any materials or preparations needed.
"i am scrolling too much"
3/5 users were happy with the information provided about the programs available at the teacher pages, but
2 users felt that there were too much information on the screens, layout was a little confusing, and wanted to know where they were at while scrolling
Analysis
Users faced difficulties navigating the teacher pages on the museum's website, struggling with finding the calendar and being overwhelmed by lengthy pages without clear indications of content length due to the absence of a scroll bar.
Reccommendations
To make the page concise, better prioritization of content and include a scroll bar for clear indication.
Design Iteration
Improve Navigation: Implement a sticky navigation menu or breadcrumbs for easy access to different sections
Segment Information: Break down content into collapsible sections to easily access specific information without scrolling excessively.
Add a Scroll Indicator
“This is a little confusing”
3/5 users found the information on the exhibits informative and interactive, but
2 users felt overwhelmed and confused with the virtual map layout and did not know what was clickable
Analysis
If users cannot easily access or understand exhibit information, their perception of the museum's accessibility and user-friendliness may be negatively impacted, potentially deterring future visits or recommendations.
Reccommendations
Switching to a list or grid format for the exhibition page would improve clarity and accessibility, making it easier for users to browse and find specific exhibits of interest.
Design Iteration
Intuitive grid display - reduce cognitive load for the users by having all the exhibits displayed in a visual grid layout with descriptions.
"I want to know what i can expect"
3/5 users were satisfied with the amount of information provided in the activities section, but
4 users that they wanted to know more about what they could expect to learn from the experiences.
Analysis
This lack of detailed information makes it challenging for potential visitors to gauge their interest or plan their visits effectively.
Reccommendations
Update the website and promotional materials to include comprehensive details about each activity.
Design Iteration
Updated activity description - delved deeper into what each activity entails such as such as its purpose, what it involves, expected outcomes, age suitability, and any materials or preparations needed.
"i am scrolling too much"
3/5 users were happy with the information provided about the programs available at the teacher pages, but
2 users felt that there were too much information on the screens, layout was a little confusing, and wanted to know where they were at while scrolling
Analysis
Users faced difficulties navigating the teacher pages on the museum's website, struggling with finding the calendar and being overwhelmed by lengthy pages without clear indications of content length due to the absence of a scroll bar.
Reccommendations
To make the page concise, better prioritization of content and include a scroll bar for clear indication.
Design Iteration
Improve Navigation: Implement a sticky navigation menu or breadcrumbs for easy access to different sections
Segment Information: Break down content into collapsible sections to easily access specific information without scrolling excessively.
Add a Scroll Indicator
“This is a little confusing”
3/5 users found the information on the exhibits informative and interactive, but
2 users felt overwhelmed and confused with the virtual map layout and did not know what was clickable
Analysis
If users cannot easily access or understand exhibit information, their perception of the museum's accessibility and user-friendliness may be negatively impacted, potentially deterring future visits or recommendations.
Reccommendations
Switching to a list or grid format for the exhibition page would improve clarity and accessibility, making it easier for users to browse and find specific exhibits of interest.
Design Iteration
Intuitive grid display - reduce cognitive load for the users by having all the exhibits displayed in a visual grid layout with descriptions.
"I want to know what i can expect"
3/5 users were satisfied with the amount of information provided in the activities section, but
4 users that they wanted to know more about what they could expect to learn from the experiences.
Analysis
This lack of detailed information makes it challenging for potential visitors to gauge their interest or plan their visits effectively.
Reccommendations
Update the website and promotional materials to include comprehensive details about each activity.
Design Iteration
Updated activity description - delved deeper into what each activity entails such as such as its purpose, what it involves, expected outcomes, age suitability, and any materials or preparations needed.
"i am scrolling too much"
3/5 users were happy with the information provided about the programs available at the teacher pages, but
2 users felt that there were too much information on the screens, layout was a little confusing, and wanted to know where they were at while scrolling
Analysis
Users faced difficulties navigating the teacher pages on the museum's website, struggling with finding the calendar and being overwhelmed by lengthy pages without clear indications of content length due to the absence of a scroll bar.
Reccommendations
To make the page concise, better prioritization of content and include a scroll bar for clear indication.
Design Iteration
Improve Navigation: Implement a sticky navigation menu or breadcrumbs for easy access to different sections
Segment Information: Break down content into collapsible sections to easily access specific information without scrolling excessively.
Add a Scroll Indicator